brand communication
– to methodically influence the creation of beliefs in the consumer’s mind –
as a product director I help define, establish and reinforce a strong brand identity with a target audience. consistent messaging across all channels and platforms, with measured KPIs, helps to drive engagement and increased awareness.
Content: Virals | Branding
Role: Concept | Animation | Script
BRANDING AND BRAND ARTWORK
Concept | Photoshop | Pen & Paper
Concept | Photoshop | Pen & Paper
5 Star Review!
“Superb, impossible to fault in terms of design, content and features. Bookmark it now!”
Reviewer:
WebUser Magazine
Project:
Design and Build a community marketplace for Experiences.
Skills:
Web Design, Website Development, Blog Content, Social Media Strategy
Client:
Skip A Blink Ltd
It was a great surprise when Webuser Magazine let us know that BlinkCollective.com was featured in their magazine. It was a greater surprise to be the ‘Best New Website’ and even more rewarding to know that we’d beaten off competition that included:
Amazon, Last.fm, The Gadget Show and even Rio 2016’s new Olympic website.
Amazon, Last.fm, The Gadget Show and even Rio 2016’s new Olympic website.
Large Scale Websites
Examples:
Objective:
To create ‘collaborative consumption’ websites for users to add and edit content, to manage booking and onsite communications.
Role:
Product Development, Creative Direction, Project Management, Design, Quality Control, Social Media, Staffing, Business Development
Skills:
Wireframing, Asset Management, Testing, Photoshop, CSS, Sales and Marketing, Social Media
Product Innovation
Example:
The X Factor Interactive Game (Client – Syco TV / FremantleMedia / TalkbackThames)
Objective:
To duplicate the X Factor as an interactive game for fans and non-fans alike. To write questions for all age groups, to only use music clips that total no more than the specified legal limit, whilst ensuring that the video content covers all series, remains diverse and interesting when the game is played multiple times whilst not surpasing a limited memory storage capacity.
Review:
“I’m not necessarily the biggest fan of the X Factor, but I have to say I really enjoyed this. I have a friend who’s a reviewer who leant me the disc, and I have to say it’s probably the slickest DVD game I’ve ever played.
Sticking closely to the format of the show (taking you through the individual rounds to the final), the gameplay was nice and varied with a lot of clips and trivia, both about the show and music in general.
Playing this with my young nieces, I really liked the fact that the first 3 rounds get you lives in the grand final, as even though their music knowledge wasn’t the best (they are 4 and 8 after all!), it meant that they could be involved all the way to the end – in other games their enjoyment would have ended within 5 minutes, which was most definitely not the case here.
All in all, a great family game, which I can’t recommend highly enough!”
Role:
Concept, Structure, Content, Project Manager, Producer, Approval, Staffing
Skills:
Understanding the Audience / Objectives, Creative Thinking, Problem Solving, Time and Budget Management
Web Project Management
Examples:
Objective:
To plan, arrange staffing, direct the product vision, set and measure KPIs, innovate, review and test the projects as they evolve from idea to reality.
Role:
Chief Product Officer
Skills:
Hybrid – Agile / Waterfall Project Management, Collaborative and Virtual Team Management, Version Control and Virtual Asset Management.
Online Marketplaces
Examples:
Objective:
Build an online marketplace and booking system to allow members to add and edit content in addition to accepting bookings, messages and payments. This is a much more complex project than a single sided booking system or an online shop.
Role:
Business Concept, Project Management, Website Development
Skills:
Business Development, Product Development, Community Engagement, Marketing, Budget Management, Wireframing, Photoshop, HTML, PHP, CSS
Online Virals
Examples:
Video Samples:
Objective:
To clearly communicate corporate messages in a concise and engaging manner.
Role:
Producer, Animation, Video Editor, Script, Music
Skills:
Flash, Photoshop, Final Cut Pro, Felt Tips
Motion Graphics
Examples:
Universal Pictures, FremantleMedia, Anchor Bay, BBC, Metrodome…amongst others
Objective:
Create DVDs with compelling visuals and navigational / menu structure to offer a quality user experience.
Role:
Producer, Creative Director
Skills:
Creative Direction, Project Management
Video Production
Example:
Skilates – Pilates for Skiers & Snowboarders
Objective:
Create a ski / fitness DVD with a unique format, filmed in Verbier Switzerland. Film professional freeride skier Nick Southwell and pro-freeride snowboarder Johno Verity in the gym as they learn Pilates and it’s benefits for snow sports. Create a 45 minutes, multi-camera, fitness program with 3 participants, in addition to interviews with leading coaches and instructors on the slopes.
Role:
Co-producer, Cameraman, Interviewer, Editor, Distribution
Skills:
HD Video Cemera (Sony A1 / Z1, Canon 100), Final Cut Pro
Online Communities
Examples:
Objective:
Identify the target audience, create suitable content, make content sociable, track interactions, build the brand and drive social engagement.
Role:
Project Manager, Community Evangelist, Social Media Strategy
Skills:
Blogging, Twitter, Facebook, Pinterest, ‘Social’ Content