Chief Product Officer

Chief Product Officer
identifying and delivering essential enhancements to ensure a quality product


overall product vision, directing the people (including the touchy-feely stuff) and the roadmap (the strategy) for getting there


As a CPO I improve aim to improve conversion and engagement based on customers insight, improved UX and an innovative commercial mindset to continually redefine the product road map and business opportunities. I’m a big fan of Lean Start-Up principles and agile development.
Content: Web Sites | Digital Media
Experience: Road Map | UX | Designer | Developer

Capezio.com – ‘Spotlight’

Design and development of a ‘content hub’ to help build an online community around the 130 year old Capezio brand. With dance, health, fitness and product editorial content, ‘Spotlight’ became a key tool in the online marketing strategy and e-commerce customer journey.


Chief Product Officer | Developer | Designer



MyFriendsHotel.com

Top 10 Travel Websites – “One to Watch” – The Sunday Times Travel Magazine
MyFriendsHotel.com is an interest-based accommodation network. Members can list and rent out anything from a sofa-bed to a luxury villa with a private beach. It’s like dating for accommodation so you choose who stays based on their profile. It’s free to join and uses a Unique Verification Code System via PayPal to protect both Hosts and Guests.


Chief Product Officer | Project Manager | Business Director | Designer



BlinkCollective.com

Daily Mail Website of the Week. Badged as ‘an emporium for the curious mind’, Blink Collective offers a variety of unique paid and free experiences, that can be purchased and enjoyed by the customer or gifted to another.


Chief Product Officer | Project Manager | Business Director | Designer



X-Factor Interactive Game

Conceived the gameplay and managed the product development / budget to hit the Christmas release date.


Chief Product Officer | Project Manager | Business Director | Designer



The World At War – 30th Anniversary Edition

Produced the DVD Box Set, Filmed and Edited the ‘Making Of’ & researched ‘Extra’ material


Chief Product Officer | Project Manager | Business Director | Designer



Skilates DVD

Co-produced, Filmed and Edited this Ski and Snowboard fitness video and reality DVD.


Chief Product Officer | Project Manager | Business Director | Designer