UX

UX director
understanding and aligning users behaviour with business and brand objectives


As a UX director I put the customer at the centre of all business and design decisions. New product features, just like commercial assumptions, require supporting data and context to be relevant and this requires: Strategy, Discovery, Analysis, Design, Production, Test, Launch. Or ‘Lean UX’, might be more suitable depending on resources.
Content: Re-platform | Re-Brand | Wireframes | Re-Design
Experience: E-Commerce | Community | B2C | B2B

LATEST PROJECT FOR CAPEZIO.COM


(slide the bar left | right to compare the designs)

magento-enterprise-logo

mod-home

2015

red-home

2014

original-home

2013


PERSONAS


BRAND PERSONAS


DESKTOP


DESKTOP WIREFRAMES


SAMPLE DESKTOP LAYOUTS


MOBILE


MOBILE WIREFRAME


DESIGN LAYOUTS